Oeuf’s SS16 collection was shot in Estonia with local kids

My-oh-my! So happy to write this post!!! Oeuf, one of the trendsetters in kids design and fashion world, has just revealed its new collection ‘Bug Juice’ that’s as marvelous as all its collections – cool knitted crowns and scarfs, wonderful retro style patterns, funny prints. Nice a bit nostalgic summer feel. But! The special part is that Oeuf’s SS16 styles were shot in Estonia with local kids. Can you imagine, all these wonderful garments flew from the Big Apple to an old country school with emptied pool.

Besides the old pool (that was emptied for summer vacation) some of the pictures are captured in my favorite bog where me and my kids go all the time. It’s so wonderful to see these photos (and kids on them) shot here now travel all around the world! Bon voyage!

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Photos by Katrina Tang

Style Kaili Viidas

 



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