PLAYTIME PARIS EXCLUSIVE: Interview with Laura from Velveteen

Very honored and happy to bring you this exclusive interview with an award-winning designer Laura Eckerman from children’s fashion label Velveteen. You will meet the brand and its newest collection in a few days at Playtime Paris, but let’s get to know lovely Laura, the heart and soul of Velveteen, first!

Laura Eckerman, the founder and designer of the brand Velveteen

Who are you?

I’m California-born and New-York-educated, making a home in Hong Kong by way of London with a Swiss husband and our two kids. I’ve been an ex-pat in Hong Kong for nine years now, and our family — and brand! — has quite a strong global and multicultural background.

I travel often to India, as Velveteen works with fair-trade organizations whenever possible, teaming up with artisans and social enterprises that are focused on providing sustainable income and education opportunities to marginalized communities.

How long have you been a designer?

I went to the Fashion Institute of Technology in New York straight out of school to study Textile Technology and Design, but only managed to launch my first brand a few years ago.

What does style mean to you?

Style is an expression of who you are — for children, it’s a way for them to explore and express their growing sense of self.

Is there something you would never put on a child?

I’m not a fan of fussy clothes which restrict children from being children, or make them look like tiny adults.

What’s your favorite time of the year?

The hottest part of the summer always reminds me of growing up in Los Angeles, and taking trips to Palm Springs with my parents.

What are the best things in your life?

My children and husband, hands down. Everything else is the cherry on top but they are my foundation.

What’s the latest wow-moment you had?

I was boarding a flight to India, and my two-year-old son kissed me goodbye and said, “Be careful, mummy.” My husband and I just looked at each other in complete shock, not having realized how much he understands at such a young age, and how conscientious he is about taking care of his family.



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